05 — Art DirectionFaye2024
Prism
One grid, refracted into a whole world.
- Role
- Art Direction · Design System
- Client
- Faye
- Year
- 2024
/ Overview
Faye needed a visual language flexible enough to span packaging, web and film without falling apart. Prism is that system — a single editorial grid refracted into dozens of contexts, held together by type and a tightly-tuned palette.
We delivered the system as a living kit: components, motion specs and a tone-of-voice that makes the brand feel authored, not assembled.
Services
- 01Art Direction
- 02Design System
- 03Brand Identity
- 04Type Design
Timeline
12 weeks
Deliverable
Living design system
Discipline
Art Direction
/ Credits
Art DirectionRECTO Studio
Design SystemA. Volkov
TypeFoundry Nine
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