06 — IdentitySolace2023
Ember
A warm mark for a cold-start brand.
- Role
- Brand Identity · Motion
- Client
- Solace
- Year
- 2023
/ Overview
Solace launched into a crowded category with no recognition and a small budget. Ember is the identity that gave them presence — a warm, confident mark built to work first at 16px and then at billboard scale.
We kept it deliberately simple and let motion do the heavy lifting: a single ignite animation that became the brand's signature across every touchpoint.
Services
- 01Brand Identity
- 02Logo Design
- 03Motion Design
- 04Guidelines
Timeline
6 weeks
Scale
16px → billboard
Discipline
Identity
/ Credits
Brand IdentityRECTO Studio
MotionI. Castellanos
StrategyD. Reyes
Next in the index01 — Spatial Identity