RECTO® — IndexEst. MMXIV

An editorial studio for brands with something to say.

Loading0%
06IdentitySolace2023

Ember

Ember — Solace

A warm mark for a cold-start brand.

Role
Brand Identity · Motion
Client
Solace
Year
2023

/ Overview

Solace launched into a crowded category with no recognition and a small budget. Ember is the identity that gave them presence — a warm, confident mark built to work first at 16px and then at billboard scale.

We kept it deliberately simple and let motion do the heavy lifting: a single ignite animation that became the brand's signature across every touchpoint.

Services

  • 01Brand Identity
  • 02Logo Design
  • 03Motion Design
  • 04Guidelines

Timeline

6 weeks

Scale

16px → billboard

Discipline

Identity

The mark at scale.
fig. 01The mark at scale.
Ignite animation.
fig. 02Ignite animation.
16px legibility.
fig. 0316px legibility.
Guidelines spread.
fig. 04Guidelines spread.

/ Credits

Brand IdentityRECTO Studio
MotionI. Castellanos
StrategyD. Reyes
Next in the index01Spatial Identity
Aurora — Lumen

Aurora