04 — Interactive ReelKessler2024
Drift
A reel you steer instead of watch.
- Role
- Art Direction · Interaction
- Client
- Kessler
- Year
- 2024
/ Overview
Drift reimagines the showreel as something you pilot. Kessler's work is kinetic, so a passive video felt wrong. Instead we built an interactive reel — momentum-based, draggable, where each project is a stop on a track you glide between.
The interaction model borrows from physics: throw it and it coasts, ease and it settles. Pure transform and opacity, never a dropped frame.
Services
- 01Art Direction
- 02Interaction Design
- 03Front-end
- 04Motion Design
Timeline
8 weeks
Interaction
Momentum · Drag
Discipline
Interactive Reel
/ Credits
Art DirectionRECTO Studio
InteractionI. Castellanos
Front-endM. Halvorsen
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